Our Story


ERIK FRITZ

Chief Executive Officer

Erik began his journey into food while studying Hotel and Restaurant Administration at Oklahoma State University. The core of Erik’s knowledge was apprenticed at The Culinary Institute of America at Greystone where he began to connect his talents to the roots of his foundation for food and libations.  Through working several years at The French Laundry, Erik continued to pave his path where he completed an MBA from Sonoma State University.  This synergy of culinary artistry and business has allowed him to rejoice in the spirit of clean and healthy living with the creation of Soul Fixx Kombucha. His vision of his company started in April of 2017, with the addition of  his partners who share the same dedication and passion to a better lifestyle.  
 

RUBEN MORENO

Chief Creative Officer

Born in Mexico to a conscientious mother. Ruben grew up practicing yoga and drinking Kombucha at a young age. "In those days we drank the brew at room temperature and with barely a spritz" not the most enjoyable. Deciding not to pursue a career in computer engineering he instead focused on the Gastronomic world and attend The Culinary Institute of America where he developed a passion for food-culture and wine. After many years at The French Laundry, he jumped head first into wine importing starting Soil & Vine natural wine merchants where he continued his love for healthy an environmentally friendly foods that satisfy our soul. World Traveler, backpacker, hiker, chef, winemaker and jokester he has a keen sense of taste and a focus on authenticity and typicity.  

 BERNIE FRITZ

Director of Engineering

Bernie immigrated to the United States in the mid 70's, attending The University of Texas at Arlington. Graduated with a BSME and is a Professional Engineer in Texas. His engineering experience in the industrial equipment design for machinery including food and beverage processing has helped define the needs for our equipment requirements and will help us expand and grow our production process.

 

 CAROLE ADDISON

Carole has always had a penchant for flavors and aromas. She began her aromatic career with Original Swiss Aromatics and Pacific Institute of Aromatherapy 20 years ago where she taught aromatherapy certification seminars and oversaw the precious essential oil import business.  She later followed her nose to Aveda, where she led teams of leaders to grow the business of that multinational plant-based hair and skincare brand.  After earning her MBA in 2016, Carole manifested her dream of being an entrepreneur. She spends her time now as a partner in both the 35-year old Original Swiss Aromatics business.